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WPP's JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum....The agency's clients include film studio Dreamworks, ESPN, Fox Corporation, the National Football League and TV and film company, NBC Universal. It made revenues of $14.3m ( 9.2m) in the year ended 31 ... and New York. WPP's last digital investment in the US was in AceMetrix, a real-time TV advertising ...
Dentsu is continuing its acquisition drive by acquiring the digital agency Steak to boost its...'s European and Asian offices, including its London ad agency, as part of its expansion plans. It follows Dentsu's acquisition in January of the Dusseldorf-based digital creative agency Social Thinkers. Dentsu ... . The agency, which specialises in online search and display media but also offers creative and social media ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
LONDON - Phorm, the controversial ad-targeting firm, has approached digital agencies for advice...privacy campaigners. The ad-targeting firm is now seeking an agency, initially working on a project basis ... (OIX), Phorm's agency-facing trading platform, were becoming increasingly important to the business ... are sounding out a few agencies. We're thinking about how OIX and Webwise will develop after going live ...
LONDON - Lastminute.com has kicked off a search for a digital agency to create an online marketing...The company has approached a number of London-based digital agencies for the project, and plans to increase its digital spend to support the push. The planned campaign ... will be created by Lastminute s ad agency, Farm. Last year, the company ran two significant bursts ...
Publisher Dorling Kindersley is looking to appoint a digital agency to help the company develop a...: "I'm looking for an agency that can tap into our expertise and bring spectacular digital products ... agencies it hopes can aid in the development and build of the products. In a process being handled by incoming digital publisher Justin Moodie, who joined DK three months ago, the publisher said ...
The agency continues to fly the flag for digital agencies, with innovative and creative work...Last year, we pondered whether there would still be some logic for a Digital Agency of the Year category in 2011. Wouldn t every agency be so digital that such a silo would become redundant ... candidates for this accolade, it was obvious that some digital agencies are still doing work that other ...
Barratt Developments, the UK property development company, is looking for an agency to handle its...The company, which owns Barratt Homes and Oakleaf, requires an agency to oversee the expansion of its websites, as well as handle some digital marketing campaigns. An appointment will mark the first time that the company has worked with a retained digital agency. Barratt currently focuses ...
TomTom, the GPS navigation system, is reviewing its pan-European digital advertising requirements....The company is searching for an agency to handle its social media activity as well as oversee its website design and build. TomTom has started the process of contacting agencies directly. TomTom currently works with a number of agencies throughout Europe including Pool Worldwide and Content and Motion ...
LONDON - Aegis Group has acquired Malaysian digital agency IF for an undisclosed sum....International. Following the acquisition, the agency, which was founded in 2002, will become the first dedicated Malaysian office for Aegis's Isobar network, offering digital services to existing Aegis Media clients. Robert Lerwill, chief executive of Aegis, said: "Digital media expertise is gaining ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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