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New gourmet probiotic yoghurt brand, The Collective, has appointed Holler as its first UK digital...awareness through the digital community. The Collective originates from New Zealand and was set up by two ...
LONDON - The Red Brick Road is to launch a direct and digital agency in January, and has poached...Street. It will offer services to the agency s existing clients, as well as aim to build its own roster of clients requiring specific expertise in direct marketing, digital, tracking and audience segmentation ... specialist, independent agency relationships. The combination of Ruby and The Red Brick Road will be able ...
UKTV factual channel Eden has appointed experiential and digital agency RPM to provide a new brand...RPM will be tasked with consistently engaging with current and potential viewers of Eden through maintained digital and social media activity and a series of events over the next year to 18 months, working ... their minds and imaginations stretched. "We wanted an agency that would provide intelligent engagement ...
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective...The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community. "Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...
CBBC, the BBC's children's strand, has launched an online game called "Crack a joke" by the digital...The brief was to make CBBC the number-one jokes site for children. The game is targeting six- to 12-year-olds, who can watch, read and listen to jokes and award prizes for how funny they are. The work was part of the BBC s @North initiative to engage regional agencies. The copy was written ...
Digital agency AKQA San Francisco has created a video for Google to thank its advertisers...The film's theme centres on failure as a route to success, and involves "a certain level of nerdy bravado," according to AKQA, which won Campaign's Direct Agency of the Year last week . The video, produced by Post Panic, portrays a series of failed "thank you" experiments, including mechanical ...
LONDON - Full service digital agency Twentysix London has hired Ian Kerrigan, the former digital...Kerrigan, who has more than nine years of digital marketing experience, will replace outgoing creative director Matthew Maxwell, who leaves at the end of the month. Maxwell will still be involved with Twentysix, in a consultancy capacity. Gail Dudleston, managing director of Twentysix, said: Ian has a huge ...
Virgin Media has unveiled a new digital campaign created by branding and digital agency Start
The Big Issue Foundation has commissioned digital agency Upstairs Creative to produce a video
LONDON - Integrated agency Kitcatt Nohr Alexander Shaw has sold back its 5% stake in digital agency...The two agencies, which have worked together since Kitcatt Nohr s launch six years ago ... acquired 5% of Underwired in 2006, has agreed to sell back its stake to the agency, which now owns 100% of its shares. As a result of the changes, Kitcatt Nohr has created an in-house digital offering headed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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