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Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief....In the US, ESPN, which is owned by Walt Disney, works with Wieden + Kennedy New York and it is thought that UK activity for above-the-line campaigns will run out of its London office. A spokesman for ESPN would not comment on agency arrangements in the UK. We currently have nothing to announce,' he ...
LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications...The Royal Navy has invited six agencies to pitch for the account, which is being handled by the COI. The successful agency will be tasked with implementing a strategy that places digital ... estate. The agency will also work alongside the Central Office of Information's (COI) Interactive ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom...'s Digital Agency of the Year accolade for a second successive year. The judges felt that the agency ... Games appointed Dare to its digital marketing account last September and handed the agency a brief ... While other agencies have spent the best part of 2010 struggling to emerge from the post ...
LONDON - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul...greater focus on digital marketing. It intends to relaunch the website next year. A Burberry spokesman said the brand has approached a shortlist of external digital agencies to pitch for the build of a new ...
LONDON - Ads dot com is looking for a digital agency for its InterCasino online casino brand....the AAR with appointing an ROI driven agency partner to help improve response and conversion on its site ... aims to shortlist agencies for chemistry and pitch meetings in April. ...
This winning agency has taken a lead role for several of its clients this year, defining...Marketing's Digital Agency of the Year 2011. Led by former Agency Republic chief executive Martin Brooks ... clever, innovative and engaging campaigns. Against the backdrop of longer-established digital agencies ... agencies, proved definitively that independent digital agencies remain well-placed to push the industry ...
digital and a PR agency to create a £1m campaign aimed at making it the trusted source on responsible...The agencies will provide strategic counsel to the Drinkaware team in suggesting and developing campaigns that integrate media relations and web-based communication to make messages that appeal to diverse age groups. Drinkaware's chief executive officer, Chris Sorek, said: 'We will be looking for agencies ...
LONDON - VisitBritain has appointed Sapient Interactive to redesign its website portfolio including www.visitbritain.com and www.enjoyengland.com in a three-year deal as the tourism organisation aims for a target of 30 million unique visitors by 2011, ahead of the London Olympics.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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