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Hotwire has launched a specialist digital agency in a bid to attract new clients in the retail...Benvie has been made MD of 33 Digital. He insisted the agency was not simply reacting to the hype around ... Syltevik, MD of Hotwire, said the main agency would continue to work in thedigital sphere but 33 Digital ... 33 Digital will target clients outside the traditional technology sphere. Hotwire has already ...
Car manufacturer Peugeot has called in a digital specialist agency ClickThrough Marketing to handle...The internet and search engine marketing company has been asked to create a search engine, online PR and social media strategy for Peugeot to raise the company s profile on the internet and reach out to customers. The agency won the ongoing retainer in a four-way pitch against Refreshed Media, OMD ...
Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has...not be able to make use of the site's mascot. The agency also complained that the brief was too short ... questions. The digital and social media brief, which has been leaked to PRWeek, states that GoCompare ... improved over the past year. Agencies have been asked to increase the positive sentiment towards ...
In the last of four videos being broadcast this week, Publicis Modem's client services director Benoit Cacheux explains why digital agencies are best placed to create the big campaign idea. The videos ... different agencies can respond to a client s need for a strong, media-neutral communications solution ...
The Commonwealth Games Glasgow 2014 team is on the hunt for a digital media agency....The successful agency will offer online support to some of the organisation's major programmes ... of marketing and advertising, Martin Reynolds, said: We have seen London 2012 use digital media in a way ... media have become the catalyst for unrivalled audience engagement and we want our digital media strategy ...
Next Fifteen Communications, the marcoms group that owns Bite and Text 100, has launched a digital...The group has acquired Type3, a 20-strong digital agency with offices in the US and UK. Type3 ... . Tim Dyson, CEO of Next Fifteen, commented: Traditional digital agencies emerged in an era where ... nature of digital communications campaigns has changed. Many digital agencies come from the advertising ...
Lewis PR has announced its acquisition of social media agency Page One PR....Page One PR is based in San Francisco and implements social media campaigns for technology brands and start-ups. It currently boasts software clients including Cisco, McAfee, SAP and VMware. News of the acquisition comes following the agency buying Belgium-based PR firm Leads United last year. Lewis executive ...
Pink Gorilla, which already works as David Hasselhoff s digital PR agency, will also be responsible for the UK social and online PR for his daughter s band Bella Vida.The band is made up of Taylor-Ann, 18 and Hayley Amber, 16, and has been described by the British press as having a Eurovision vibe ...
Low-cost airline BMI Baby is closing in on its first retained digital PR agency....bloggers. The pitch is being managed by Creative Brief. BMI Baby is expected to select an agency in the next couple of weeks. The airline has worked with digital agencies in the past on a project basis ... are fighting to be awarded a one-year contract with the airline. The chosen agency will be asked to manage ...
Burson-Marsteller's sponsorship division Total Sponsorship has lost director Adam Lewis to digital...new role as management board director at the agency. Immediate Future MD Katy Howell said: Adam ... -set with huge passion and knowledge of digital PR. Lewis started his role this week and will work closely with Howell on developing new business and ensuring digital campaigns are integrated into the broader ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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