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Customer publisher MediaClash has acquired Bath-based digital agency e-scape media...executive of Future Publishing, said: "E-scape is a clever digital media agency that has an attractive blend ... The company will form the basis of MediaClash's digital division and will have a strong cross ... was formed last September, now has 50 staff and more than 20 digital clients, as well as six city magazines. ...
LONDON - Phorm, the controversial ad-targeting firm, has approached digital agencies for advice...privacy campaigners. The ad-targeting firm is now seeking an agency, initially working on a project basis ... (OIX), Phorm's agency-facing trading platform, were becoming increasingly important to the business ... are sounding out a few agencies. We're thinking about how OIX and Webwise will develop after going live ...
ZenithOptimedia's digital sister agency, Zed Media, has snatched the offline media account for mail...year for Zed Media, which earlier this summer clinched the £15m digital and online media account for telecommunications giant BT. Zed beat off competition for the account from Starcom Digital, MindShare's digital arm M ...
Media agencies are experiencing unexpected prosperity, but is it all down to online? asks Ian Quinn....advertising industry is having a bad year. The truth is that agencies are reacting to the digital world." But while digital agencies may be achieving spectacular growth, profit margins for digital specialists ... that their trading counterparts, media agencies, appear to be sailing through the choppy recessionary waters ...
GE Money, the finance arm of General Electric, is poised to appoint its first digital agency...An original list of six agencies, including full-service digital agencies TBG London and Harvest ... . GE Money's brief to agencies includes a range of digital activity covering media, search, affiliate ... /London, but has not dealt with a dedicated digital agency to date. Despite being principally an online operation ...
Digital agency Profero has poached the head of planning from Omnicom’s digital media agency PHDiq....from the agency’s chief operating officer Daniele Fiandaca. He said Jeffries would drive media within the agency, providing both internal focus and external visibility. “It’s to fill a new position, really ... .” He said the agency was better known for its creative work but, in fact, about half its billings came ...
LONDON - Search marketing firm Ambergreen has acquired digital agency Lightershade....to the agency s aim of becoming a UK leader in strategic search marketing. Ambergreen handles search marketing for companies including The Carphone Warehouse, Electronic Arts and Thomas Cook. The agency was founded more ... Denholm, founder of ad agency The Leith Agency, joined Ambergreen in January 2008, ahead of the takeover. ...
Digital agency AKQA has signalled its intention to become a full-service digital agency, by beefing...has been linked with a potential bid for digital media agency I-Level, but interest in any deal ... becomes planning executive at the company. Townhill was previously a senior digital planner at AMV BBDO ... -OMD media director Michael Aneto as head of media planning at the agency in September 2007. The agency ...
Aegis-owned digital agency Diffiniti has won the £26m merged Aviva digital account after a final...to consolidate activity within a single agency, to optimise media efficiencies and to help drive the digital ... ,000 employees serving 30 million customers globally. Diffiniti was created as a stand alone digital agency ... to sister agency Vizeum, while also building its own portfolio of clients. It is part of the Aegis digital ...
Online bookmaker Blue Square has appointed full service digital agency Wheel to run all of its...the acquisition, conversion and retention of users to Blue Square sites. The digital agency will manage affiliate ... marketing, brand advertising and promotions. The agency’s client list already features a host of big names ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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