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Lateral's Jon Bains explains why he believes that paying creative agencies by results can help ... can motivate their creative agencies to strive for better, more effective work by paying by results ... through and complete a transaction. Results-based fees for creative agencies can't really work ...
Everyone has a duty to make web sites accessible to all. Not only is there a compelling moral case, but there's also a wider business one.
If you've never seen the documentary The Men From The Agency, you really should keep an eye out...or the budgets - it was a bit like digital today. But these three guys believed in what they were doing ... , if he was starting out again today, he would be working in digital. As astute as ever, in our industry ... . This is what makes digital such a great place to be. At dare, in the past 12 months we have melted ice lollies ...
What's the toughest thing about operating in a young industry such as digital marketing? Educating...confidential poll of senior digital practitioners across agencies, clients and media owners, my guess ... for everyone. To this end, the IPA is about to launch a stage 2 course in digital marketing this summer, which ... . Of course, the talent problem can be indirectly addressed by tackling all the other issues. As digital ...
Students are on my mind quite a bit at the moment. For one thing, we are trying to recruit a number of them to dare as part of our Dare School initiative and, for another, my wife is about to become one again - at the age of 42.
It's a question to which marketers demand an answer - but all too often the answer disappoints: "What is the role of online?"
In the debate surrounding the role of BBC Online, much of the focus has been on the impact that the corporation has had on the commercial publishing sector. The BBC is used to this sort of criticism. To date, this has mainly come from magazine publishers, and radio and TV broadcasters.
Traditional media agencies have always built media plans around consumer behaviour, not advantageous trading arrangements. Ad agencies have always endeavoured to generate ideas that travel beyond ... in the above situation. It takes a brave client, as well as a brave agency, to make a radical break with past ...
of the few ways in which agencies can differentiate themselves to prospective clients, especially during ... in advertising, where entries are judged in a commercial vacuum as if they were art. This inspires ad agencies ... -pushed to spot any brand logos. The digital industry needs to be very careful about following this trend ...
Twice in the past month, I've been asked these questions by people conducting studies into the future of digital media. With ad investment on the web growing by around 50 per cent per year, it seems the analysts are once again giving it their attention. But, as usual, they appear to be all too ready to latch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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