Crown paint appoints digital agency
07 Jan 2008 | by Staff
and overhaul its digital marketing, following a three way pitch.
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Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
Revlon seeks digital agency for Charlie
21 Mar 2008
Revlon is on the hunt for a digital agency to reinvigorate its Charlie portfolio of perfumes...The company has contacted a number of digital shops and a brief will be issued to agencies by the end of this week. The winning agency will work across the Charlie range of fragrances and sub-brands including Blue, Gold, Silver, Red, Instinct and Urban Energy. The brief is expected to include digital ...
Clinique for Men to use digital agency
01 Feb 2008 | by Noel Bussey
Estee Lauder is looking for a digital agency to handle online advertising for its Clinique range...The winning agency will be briefed initially with relaunching the company's Clinique for Men range ... view to consolidating the brief into one network. The company is considering three agencies for the pitch: WPP's Maxus, the US incumbent; Havas' MPG, a non-roster agency; and Omnicom's M2M, which handles ...
Nivea prepares to hire digital agency
05 Aug 2010 | by Matt Williams
Nivea, the Beiersdorf-owned healthcare brand, has called a pitch for its UK digital advertising...The review is in the early stages and the company has approached agencies with a request for information, with a view to holding more formal meetings next month. Nivea does not have a retained digital agency, instead working with shops on a project basis or using its creative agencies, TBWA ...
Cereal Partners seeks global digital agency
10 Feb 2006 | by by Larissa Bannister
LONDON - Cereal Partners Worldwide is seeking a global digital agency to handle its website design...The company is understood to have spoken to a number of agencies as part of a pitch being run from its head office in Switzerland. Saatchi Saatchi London, which has worked on digital campaigns ... Partners UK has raised its spend on digital marketing over the past few years. It has used glue London ...
Fullsix introduces SixandCo digital agency to UK
01 Dec 2006 | by by Amy Dry
communications agency....SixandCo, which has offices in France, Italy, Spain and Portugal, aims to appeal to a mass digital audience by connecting brands to consumers and building consumer networks. The agency uses techniques ... , podcasts and 3G mobile marketing. Paul Kingsley, chief executive of the SixandCo UK agency, said: "The ...
McDonald's to draw up UK digital agency roster
08 Jan 2008 | by Gareth Jones
LONDON - McDonald's is building its first UK digital agency roster as part of an overhaul of its...The fast-food giant has issued an RFI to more than 12 UK agencies with digital strategy, website ... with the agencies later this month, before drawing up a shortlist of digital specialists to pitch for a place on its ... Republic and GT. AKQA was named as the lead agency on McDonald s global digital advertising account in 2006 ...
P&G seeks digital agency for global Head & Shoulders brief
07 Apr 2008 | by Gareth Jones
LONDON - Procter & Gamble is looking for a digital agency to develop a global online marketing...The company has approached several global network agencies with a brief spanning digital strategy, website development and online advertising in multiple international territories. P G is keen to capitalise on the fact that Head Shoulders is currently the world s biggest haircare brand, with sales ...
Haagen-Dazs hunts digital agency to defend market share
18 Jan 2006 | by by Staff
LONDON - Haagen-Dazs is seeking a digital agency to defend its market share from competitors
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
