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LONDON - Publicis Groupe has acquired French independent digital agency Wcube, which the company..., which was formed in 1995, will work in conjunction with Publicis Dialog as a digital media provider ... Poste, will be retained. The agency said that Publicis Worldwide clients in France would also be able ... decisive step in the deployment of our digital offering. Our global strategy is focused on strengthening ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union...and GT. The agencies begin work on the business on 1 April. Both accounts had been with GT since late 2006, when it won the business following a pitch against AKQA and LBi. Digital work for the RAC will continue to be handled by Glue. The overhaul of the digital roster follows a review of the insurance brand ...
The Royal Bank of Scotland has kicked off a review of its digital advertising agency roster....for agencies that can offer digital strategy, website design and build, usability testing, as well as campaign ... at many large UK agencies. In the past year, RBS has worked with Play, the digital arm of M&C Saatchi ... . It is not known if either agency will pitch for a new roster place. RBS has also used digital advertising ...
Confused.com, the insurance comparison website, is on the hunt for a digital agency to redesign its
The Royal Bank of Scotland Group is holding a review of its digital creative agency roster for its.... Agencies on the RBS digital ad roster include Glue Isobar, SapientNitro and AKQA. In April last year, RBS launched a digital creative review that was open to agencies including its existing roster ... The RBS marketing team has notified its existing agencies of the review, which is expected ...
Nationwide has appointed the digital agency Tribal DDB to handle its online advertising and media business. Tribal DDB won the business following a pitch against seven other agencies. Outrider was the previous incumbent agency on Nationwide's online activity. - General release. ...
LONDON - Publicis Groupe has acquired China's largest independent interactive marketing agency...of the agency s brand and interactive digital strategy, following its acquisition by Publicis earlier this year. Digitas has worked for several years with CCG. Publicis has described it as the only digital agency ... The acquisition of the 200-strong agency, which will be rebranded as Digitas Greater China ...
in Hamburg-based digital agency Gesellschaft fur elektronischen Handel..... The agency's UK clients include Channel 4, Ernst Young, London 2012, Mercedes Benz and Royal Mail ...
in on radio. Although it was a year in which the larger advertising agencies began to wake up to the opportunities that exist online, it is still within the digital independents that the best work and the strongest new-business performances can be found. Campaign's Digital Agency of the Year, for the second ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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