Click 
to remove filters
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
BMW is looking for a lead digital agency in the UK to handle the online advertising activity...The automotive company's headquarters in Germany has contacted UK agencies directly to invite them to compete for the business. Profero currently holds Mini's digital advertising account in the UK, while Lida, which handles direct marketing activity for Mini, has also created some digital work ...
Citroen is hunting for a digital agency to overhaul its website and handle ongoing online brand...The car manufacturer has contacted a number of digital agencies through the Peugeot Citroen procurement department and asked them to submit tenders for the account. Citroen has used various agencies ... to appoint a direct marketing agency through Creative Brief. ...
Mini, the BMW-owned car marque, has reappointed Profero London as its digital agency in the UK...consolidated its entire digital account into Profero in 2008, putting an end to its relationship with Glue Isobar. However, it then contacted agencies in the UK in March to invite them to compete for its digital business. Profero's capture of the HTC account follows a five-way pitch, handled by the HTC ...
Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital...Agencies have been contacted directly by Porsche's marketing department and initial meetings are due to take place at the end of this month. The successful agency will be responsible for launching ... banner ads, digital videos and web design work. Porsche views the Cayman, a mid-engined two ...
BMW Mini has kicked off a hunt for a digital agency to handle online brand advertising for its...The review, which is being handled by the AAR, signals the brand's intent to make online a more important part of its marketing mix. The pitch involves an undisclosed number of agencies, all with strong creative credentials. WCRS's digital division, Meme, has produced online campaigns in support of above ...
LONDON - Shell is searching for a digital agency to handle its online communications and to design...The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant. The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell ...
Shell is searching for a digital agency to handle its online communications and to design its...The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant. The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell ...
LONDON - Seat has appointed AnalogFolk as its digital agency in a three-year deal, following a four...first real digital interactive partner to develop its UK digital brand activity and Club Seat programme ... and online marketing over the next three years. The UK digital activity will bring it in line ...
LONDON - Audi has invited four agencies to pitch for a digital marketing brief that includes...Reading Room, Grand Union, Golley Slater and Avenue A | Razorfish will compete for the business. The car manufacturer is planning to develop its online presence through a range of digital social media tools; BBH will handle the general brand strategy for Audi online. Audi moved its digital ad business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
