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While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen...With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... one-stop shop, but agencies are all trying to do each other's jobs." To Giusti, digital's junior ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from joining the dots between a business' activities and the audiences it seeks. Both client side and agency ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... and evangelists of the new technology, but we creative agencies must remind our clients in the sweetest possible ... will benefit from digital technology and trends present and future. Of course, we're really excited about ...
for Action" campaign tie-in to 'The A-Team' movie, produced by digital marketing agency Blue Barracuda ... The digital campaign aims to capitalise on a surge in demand for pizza delivery fuelled by more people being glued to the sofa during ITV s hit talent show 'The X Factor'. Pizza Hut's New York ...
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...the review for the digital and below-the-line work will impact on this relationship. Simon Wallis ... in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Design agencies are being called on to demonstrate their adaptability as the tough economy...agency, but I do not believe that means companies should default to using digital specialists to manage ... relevant products; namely, design and digital. The more grown-up agencies have invested in planning ... marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
A selection of images from the Big Digital Debate showing panel members and delegates during...Return to the Big Digital Debate home page ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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