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While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
John Lewis is looking for an agency to handle its digital advertising account. The retailer has...its online store and banner advertising. It is not known if Agency.com, which has previously created digital campaigns for John Lewis, will pitch for the business. Lowe London, which was appointed to handle John Lewis' above-the-line tasks in July 2006, is also understood to have worked on digital briefs ...
Beckham, has kicked off a search for a digital agency....The shoe-maker has approached an undisclosed number of digital agencies with a web-build brief, which will expand to include consultancy and analysis following the launch. The process is being handled directly by the client. The website relaunch follows the sale of the company to TowerBrook Capital ...
LONDON - Habitat, the home furnishings store, is looking for an agency to handle its international...from its advertising. Agencies will have to prove that they have relevant experience in retail ...
The entertainment retailer HMV has appointed GT as its UK digital agency of record, following a...Computerlove, a digital marketing agency that is based in Manchester, has also worked with HMV for a number ... GT will handle all of the digital communications needs of HMV, including its strategy, site design, e-commerce and digital marketing. Justin Moodie, the head of online experience at HMV UK, has led ...
McDonald's is building its first UK digital agency roster as part of an overhaul of its marketing...The fast-food giant has issued an RFI to more than 12 UK agencies with digital strategy, website ... with the agencies later this month, before drawing up a shortlist of digital specialists to pitch for a place on its ... Republic and GT. AKQA was named as the lead agency on McDonald's global digital advertising account in 2006 ...
-service digital marketing agency following a five-way pitch for the business....on the Post Office's digital agenda. Steve Eaton, Post Office e-commerce operations manager, said the agency ... AI pitched against four unnamed agencies to win the account, which will see it work with the Post ... Office e-commerce commercial manager, said: "We needed an agency that would share our vision and could ...
to purchase complementary digital agencies to add to its portfolio....Incline - a subsidiary of Mediaedge:cia alongside its sister digital planning and buying agency ... tasked him to seek out suitable agencies for acquisition in WPP's first moves to increase its digital offering since the dotcom bust. "I am looking to bring in other digital businesses to the group ...
and is publicising its summer launch with a marketing campaign through integrated agency Neoco....Alto Clothing appointed Neoco following a three-way pitch. It has briefed the agency to create a digital campaign to drive awareness of its online shopping site, which is scheduled to go live in August. Neoco is currently working on Alto's logo and branding, as well as its e-commerce site. The agency has ...
One of Scandinavia's largest search marketing agencies, Sweden's Keybroker, is opening a UK office...not reward agency effectiveness and fail to incentivise true performance based marketing. "Many search agencies here still tie clients into lengthy contracts and retainers, and charge fees that equate to a tax ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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