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British Gas has handed its digital account to OgilvyOne, in a move that consolidates the bulk...four-way pitch. LBi was one of the agencies to lose out on the business, despite being selected as the company's sole digital agency in March 2006. The appointment of OgilvyOne raises significant questions ... OgilvyOne will work on digital projects for British Gas as it steps up its web presence during ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards.... The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases, 'while agencies can talk the talk, they have been unable to deliver a real understanding of digital ...
Lenovo, the Chinese computer giant which bought IBM's PC business, is seeking a digital agency...The company's global advertising is handled by Ogilvy & Mather, but it is now seeking a digital shop with which to work centrally. The decision follows the success of a viral campaign run by Lenovo. The activity, by Meme London, featured spoof video of a laboratory where technological developments, such as a ...
EDF Energy has appointed AKQA as its lead digital advertising agency....'s consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ... . EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
LONDON - HTC, the touchscreen mobile phone manufacturer, is talking to agencies about its digital...The company is looking for a digital agency to handle launch campaigns for its up-coming range of handsets. GT is the incumbent on the account. It is believed that the agency is involved in the pitch against several other digital agencies. The winning agency will initially be briefed with creating ...
LONDON - British Gas has appointed Rufus Leonard as its first lead digital agency following a three...-fareast-language:#0400; mso-bidi-language:#0400;} The agency will lead the energy company's website redesign ... Leonard won the business against a shortlisted eight agencies. The brief led agencies to a YouTube ...
LONDON - Digital print and marketing technology group Tangent Communications, which is backed...Lottery and media agency PHD. Nick Green said: "Data continues to drive our business. C360 delivered ...
Npower is looking for a digital creative agency after it unveiled plans to increase its online
The Energy Saving Trust is seeking a retained digital creative agency to handle online marketing
switches off the analogue signal and then his digital dream of information access in every home ... t seem interested? Is it that the digital offering has not delivered high enough production ... that will change. Within a year asymmetric digital subscriber lines and satellite will be pumping broadband ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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