05 Mar 2012
| by Sarah Shearman
Aegis has agreed to acquire Chinese digital agency Beijing eLink Advertising for an undisclosed sum...agency The Upper Story and last month it agreed to acquire US digital agency Roundarch .
Last year ...
The Beijing-based agency was founded in 2007 and specialises in online media buying, online PR ...
.
The move is part of Aegis s wider strategy to raise its digital profile and capabilities in faster growing ...
01 Feb 2012
| by Daniel Farey-Jones
Publicis Groupe has acquired Flip Media, a digital agency network in the Middle East...and most successful interactive digital agency in the Middle East.
"This deal is so important because the region now has an agency offering where digital will be truly embedded within the working practices ...
Flip Media provides end-to-end solutions, including digital strategy, digital design ...
03 May 2012
| by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency....'s consumer and business digital activity.
Archibald Ingall Stretton has been the incumbent on the digital ...
to conclude in early summer.
AKQA's appointment comes as EDF looks to ramp up its digital activity ...
.
EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
27 Jan 2012
| by Sarah Shearman
Publicis Groupe is attempting to acquire the whole of Pixelpark, a German full-service digital...digital agency Mediagong .
Follow Sarah Shearman on Twitter @Shearmans ...
with Elephant Seven in 2007. It specialises in creative and digital brand management, content management, social ...
is the leader in digital communication in Germany, we're strengthening our global presence in this sector ...
08 Mar 2012
| by Katherine Levy
The Royal Bank of Scotland Group is holding a review of its digital creative agency roster for its....
Agencies on the RBS digital ad roster include Glue Isobar, SapientNitro and AKQA.
In April last year, RBS launched a digital creative review that was open to agencies including its existing roster ...
The RBS marketing team has notified its existing agencies of the review, which is expected ...
01 Mar 2012
| by Sarah Shearman
HP, the global technology giant, is talking to digital agencies about adding a shop to its global...The company has approached agencies with a digital creative brief that includes a design ...
global digital agency of record. However, Publicis agencies have previously worked on digital projects for the brand.
The digital push coincides with HP s attempts to build its associations with music ...
05 Jan 2012
| by Sara Kimberley
Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative...The WPP-owned agency is understood to have beat R/GA and Rapp in a three-way pitch.
In the past Levi's has worked with Duke/Razorfish on its digital work.
A spokesperson at Levi's said: "We ...
and operational efficiency, make them the ideal partner to build upon the brand's momentum in the digital arena ...
24 Jan 2012
| by Matthew Chapman
WPP has bought a majority stake in Istanbul-based independent digital agency 41?29! in a move..., but is seeking to expand its digital capabilities in the country.
Turkey is one of the 15 countries WPP chief ...
was in League One.
The 41?29! agency has a staff of 48 and its key clients include Diageo, Microsoft, Nokia, Renault, Garanti Bank and Unilever.
The agency's revenues for the year ending 31 December 2011 were ...
12 Jan 2012
| by John Owens
Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has...not be able to make use of the site's mascot.
The agency also complained that the brief was too short ...
questions.
The digital and social media brief, which has been leaked to PRWeek, states that GoCompare ...
improved over the past year.
Agencies have been asked to increase the positive sentiment towards ...
29 May 2012
| by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ...
) with gross assets of 3.09m ( 2.47m).
The investment is part of WPP's strategy to strengthen its digital media and data capabilities.
WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...