British Heart Foundation 'mending broken hearts' by Grey London
01 Feb 2011
To celebrate its 50th anniversary, the British Heart Foundation launched a new integrated marketing
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Cadbury 'charity shop' by Fallon
09 May 2011
Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version. This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR. ...
Bite Communications acquires digital marketing firm OneXeno
14 Sep 2010 | by Nikki Wicks
Bite Communications has acquired digital marketing firm OneXeno, which it will integrate into its...OneXeno s founder Michael Zung will join Bite as managing director, digital, Asia Pacific ... digital and social media development. The move is part of a global initiative to increase the value of digital strategy advice and scope of campaign execution. The OneXeno team and the portfolio ...
Publishing giant Hearst Corporation acquires digital marketing shop iCrossing
03 Jun 2010 | by Peter Hay
Publishing group Hearst Corporation has today announced its plans to acquire digital marketing...marketing expertise will be an important asset for us as we continue to look for new ways to reach key audiences through digital marketing for our brands and our clients.' iCrossing works with global brands ... services including; paid search, search engine optimisation, web development, mobile and social marketing ...
Prime minister's digital marketing guru departs for agency role
16 Jun 2011 | by Gemma Charles
Rishi Saha, head of digital communications at 10 Downing Street, is leaving to join PR agency Hill...markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ... , he will be responsible for leading H K's digital strategy across Europe and AMEASCA, developing ... appointed head of digital communications at the prime minister's office, where he has helped transform ...
Onlinefire snaps up Diffusion's head of digital and marketing services Alasdair Townsend
24 Aug 2011 | by Sara Luker
Onlinefire, part of the Eulogy Group, has appointed Diffusion's head of digital and marketing...social media marketing channels. 'To get the best results from emerging digital platforms, we rely ... four years with top-notch industry talent. In this new and constantly evolving digital media landscape ...
LBi launches digital PR division
26 Feb 2009 | by Jacquie Bowser
LONDON - Digital marketing agency LBi has launched a specialist digital PR division....Based in the company's new Brick Lane headquarters, LBi Digital PR will work across all online media outlets, devising stand-alone campaigns and working to complement digital marketing activity run ... -house department is the final step in LBi's move towards the delivery of a full-service digital media offering. ...
Digital marketer LBi uses Mantra for UK campaign
08 Nov 2006
Digital marketing agency LBi, formed earlier this year after a three-way merger, has briefed Mantra...European digital marketing agencies LB Icon, Framfab and Wheel Communications were relaunched as LBi in September. Mantra PR was hired as Wheel Communications' retained UK agency at the start of this year and bagged the LBi business off the back of this work. ‘We will initially be concentrating ...
Fishburn Hedges launches digital arm
30 Oct 2008 | by Dan Leahul
LONDON - PR and design group Fishburn Hedges is launching a digital marketing agency and has...Nazir will partner with Chris Reed, who currently heads up Fishburn Hedges' digital and social ... 17, with a formal launch planned for early 2009. Nazir, with 14 years' experience in digital marketing, has been recruited from her current role as head of planning for MRM Worldwide, with clients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
