Old Spice 'questions' by Wieden & Kennedy Portland
02 Jul 2010
The latest effort is an integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. ...
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Lynx 'the chain' by BBH
01 Feb 2012
"The chain", which will run alongside digital, social and out-of-home activity, shows men and women coming together in chaotic situations. Bartle Bogle Hegarty has also developed two Facebook ... out across other markets. Facebook users are asked to film themselves in "kissing" poses to feature ...
Philips 'express yourself every day' by DDB
06 Dec 2011
A TV ad and digital work will be supported by PR activity. Experiential stunts will disrupt everyday routines, such as the commute to and from work, to enable men to be more self-expressive. ...
Dove 'body language' by Ogilvy & Mather
09 Jun 2011
The campaign is communicated via TV, print and a major digital push focused on Facebook, which will run throughout key global markets including Europe. One of the core components of the digital activity is a bespoke Facebook application called The Body Language Tool. Six real women will spell out typed ...
Old Spice 'scent vacation' by Wieden+Kennedy
09 Feb 2011
Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads includes TV, print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo. ...
Lynx 'cops and robbers' by BBH
25 Jan 2012
company was Gorgeous. The 7.2 million campaign will cover TV, digital, cinema, out-of-home and PR. A ...
Barclaycard 'spy' by BMP
29 Oct 1994 | by John Tylee
of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
Maynards Wine Gums 'hoots mon' by BMP DDB Needham
18 Sep 1994
this year, Phil Rumbol, the Cadbury UK marketing chief, said that dusting off old spots like Maynard Wine ...
Andrex 'the little things' by JWT London
01 Dec 2010
Andrex has launched a new campaign that shows the iconic Andrex puppy with a digital makeover.
Boots 'Christmas... brought to you by the girls' by Mother
08 Nov 2011
It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny s Restoration Nightmares . A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider. Elizabeth Fagan, the Boots marketing director, said: "Women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
