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Teletext digital service launch PR up for tender

, believed to carry pounds 100,000 fees, to launch its digital service...., believed to carry pounds 100,000 fees, to launch its digital service. The brief is the first Teletext has handed to a PR agency. The digital service is due to be launched at the end of this year. Harvard PR, Rosalyn Palmer PR and Propeller Marketing are all pitching for the account ...

MEDIA: Why this digital hysteria must be slapped down

is going to have the monopoly in providing the set top boxes viewers will need to receive digital...is going to have the monopoly in providing the set top boxes viewers will need to receive digital ... its own way it has put its digital satellite launch plans on hold. This hysteria is set ... of digital broadcasting, because it currently dominates pay-TV. But the switch to digital opens up so many ...

Youth Marketing: Mobile mania

As the top end of the mobile phone market reaches saturation point, the search for customer loyalty...The UK's youth mobile phone market is currently worth a staggering £3.2bn. According ... of the age spectrum, but younger users are increasingly getting in on the act, too. Such a lucrative market ... market share but avoid an escalating price battle - are increasingly differentiating themselves on brand ...

Telewest holds repitch to back roll-out of digital TV

to support its roll-out of digital TV services....account to support its roll-out of digital TV services. The decision follows the appointment ... . New initiatives include developing current PR work for the launches of digital services including ... project basis. As retained agency, it launched Telewest s digital television service in October last ...

MEDIA: We’re sitting on the edge of a satellite digital revolution

. It is no exaggeration to say that the media architecture for the digital future is being put into place before our...to launch digital television across Europe. The aim is to pick off the markets by language and provide a ... . It is no exaggeration to say that the media architecture for the digital future is being put into place before our ... for the equipment manufacturers: allowing the price of the digital set top boxes for unscrambling pay services ...

CAMPAIGNS: Cause-Related Marketing - BT vans hit the road for Comic Relief

driving 11 red BT vans, each displaying a different digit, around London, making the entire number ...

MEDIA: NTL denies any digital hiccups

in the rollout of its digital television and interactive services and claims that it is accelerating its plans...in the rollout of its digital television and interactive services and claims that it is accelerating its ... says it plans to broaden and bring forward its planned rollout. Digital cable services were ... in 2000. In developing the world s most advanced and comprehensive digital service, which ...

out of a splintering of the lads lifestyle market

. Stuff and T3 are the market leaders with circulations of around 50,000 a month. T3 (Tomorrow ... that have on-board digital radio receivers? Stuff was developed by Dennis Publishing, which has a ... , Dennis is currently looking for a way back into the market that does not contravene an agreement ...

INTERNATIONAL: Global round-up - News in brief

Digital PR....MILAN: Hill & Knowlton Italy has launched a division specialising in net communications, entitled Digital PR. The venture is headed by newly-recruited partner and division CEO Paolo Guadagni, who joins from Microsoft Italy, where he was marketing director for ten years. ...

Bluetooth comms targets mass market

market acceptance for its brand of wireless technology.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.