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A new digital campaign for the NatWest Cricket Club features the former England captain Michael
The 30-second "bugs" spot was created by JWT and follows on from HSBC's "cormorant" and "truffles" ads. It features a local Cambodian man capturing flies at night to protect his crops. He cooks the flies and sells them at his local market the next day as "tasty snacks". The ad was created ...
The new TV ads use puppet animal characters to bring to life the challenges people face when dealing with banks and use the tagline A decent way to do banking . The 11-week TV campaign will be supported by outdoor press, poster, digital and radio treatments. The ad was art directed by Matt Gooden ...
Concerned that a quarter of its database had opted out of marketing communications, Zurich has
BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. ...
HSBC UK is launching is latest a £5m marketing campaign called 'Truffles' to target consumers...Created by JWT London, the campaign brings to life the story of a truffle hunter and his dog. The activity also spans press, digital and poster, and highlights the benefits of the World Selection Investment Portfolios. ...
will launch during the England vs Bulgaria game this Friday and is supported by digital and Out ...
Droga 5 has created a digital campaign for Puma's new underwear range that features a stock market...As well as graphing the movements of Dow, Dax and ASX, the iphone application and online stock ticker uses models to indicate the fortunes of the markets, stripping when stocks are down and putting ... shirt, the models do too", allows users to choose their market and the sex of the model. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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