Old Spice 'questions' by Wieden & Kennedy Portland
02 Jul 2010
The latest effort is an integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. ...
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Gumtree 'tree' by Beta
11 Aug 2010
The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period. The 300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. The animated creative visually represents a noticeboard with a tree. Characters ...
DirectSki 'ski for less' by Karmarama
16 Oct 2009
Defying the recession-induced holiday slowdown, the site aims to reignite the winter holiday market with great value deals on flights, accommodation and airport transfers. Help with hiring ski equipment and ski passes are also on offer as the site aims to entice cash-strapped skiers back ...
John Lewis 'For those who care about showing they care' by Adam & Eve
12 Nov 2010
. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...
Panasonic '8x life' by AKQA
13 Nov 2009
AKQA has commissioned a series of sculptures of British objects as part of a digital campaign
Puma 'index' by Droga 5
25 Sep 2009
Droga 5 has created a digital campaign for Puma's new underwear range that features a stock market...As well as graphing the movements of Dow, Dax and ASX, the iphone application and online stock ticker uses models to indicate the fortunes of the markets, stripping when stocks are down and putting ... shirt, the models do too", allows users to choose their market and the sex of the model. ...
Nintendo 'ant and dec' by Karmarama
16 Oct 2009
In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...
Illinois Lottery 'joy someone' by Energy BBDO/Chicago
10 Nov 2009
The campaign encourages people to "joy someone" by giving special holiday scratch cards to the unsung heroes in their lives. Central to the campaign is an unexpected retro version of the holiday classic Joy to the World arranged by Spank Music. The campaign is brought to life through TV, digital ...
Adidas 'it's on me for my brotherhood' by 180 Los Angeles
14 Oct 2009
of the digital imitative, the campaign will be hosted at the updated adidas basketball site , which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
