McDonald's 'weather' by Leo Burnett
07 Jul 2010
. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...
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Taco Bell 'football derby' by DraftFCB
09 Jan 2012
As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...
Dominos 'Foursquare promotion' by Vexed
27 May 2010
free side dish when spending over 10. The deal was arranged by Domino's digital agency Vexed. ...
Domino's flags up virtues of low-cost digital marketing
15 Feb 2012 | by John Reynolds
% leap in online sales aided by low-cost digital marketing....more than 75% of their orders online. The company also flagged up its digital marketing strategy, citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost". It also cited its above-the-line marketing campaigns as helping sales, including 'It's What We Do ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
and Procter & Gamble signify a shift away from traditional marketing....digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
Trading Places (21 May): This week's people moves in advertising, marketing and media
21 May 2010 | by Staff
LONDON - P&G's top digital marketer Emma Jenkins (pictured) departs while Matt Hill steps...of head of copy. ( Campaign ) Marketing Heinz has named Unilever marketer Matt Hil l as its next chief marketing officer for Heinz UK Ireland, starting on 23 August. Hill's appointment follows the re-instatement of the Heinz CMO role, last held by Suzanne Douglas . ( Marketing ) Gerry Murphy has left The Number 118 ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...trends across digital marketing can be easily identified. For example, mobile internet use is growing ... in digital marketing is unlikely to stop as the economy continues to recover. Smart marketers will continue ... recession since the 30s. However, the latest research shows that digital media have, to some degree ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...: who could possibly collect and share the kind of information that digital-direct marketing generates ... . TAKE-OUTS - Digital has transformed direct marketing's nerdy secrets (testing, incentives, controls) into a fantastically powerful tool - In digital-direct marketing, there are many more variables ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK.... A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ... the review for the digital and below-the-line work will impact on this relationship. Simon Wallis, the company's sales and marketing director, is expected to oversee the review, having joined the company ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
