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Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

this year that aimed to bring the Alps to London . A new global digital platform, www ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Future plans new launch as iPad sales hit £3m

22 May 2012 | by John Reynolds

had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

and digital media) in July. Appointments for both will be made in October 2012. In September ...

Media360: Spotify preaches the gospel of music

22 May 2012 | by Daniel Farey-Jones

The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards. Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

of 15 large-format digital screens, so people can keep up to date with what is happening on the pitch ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital, the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Future reports pre-tax loss but digital revenues surge

22 May 2012 | by John Reynolds

months to March 2012, but said digital revenues have surged by 37% as it becomes a more digital...more digitally-focused business and said that sales of its titles on the iPad had passed the 3m mark ... revenues from new digital products. "Group digital revenues increased by 37% and in the UK digital ...

Yell loses marketing chief Ashmore amid overhaul

22 May 2012 | by Matthew Chapman

are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ... remit to enhance its digital offering; David Parslow is group head of brand development. Ashmore has ... ending 31 March, dropping to 1.61bn, on the back of digital directory revenue falling 11% to 327m ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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