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VisitBritain and DCMS in £25m global tourism push

. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which will run across 14 cities in nine countries, with internet giant Yahoo secured as the exclusive digital ...

M&S brings Valentine's Day model to life

. Digital agency Profero conceived the idea and shot the video. The model offers gift ideas from the M ...

Channel 4 makes promotions in sales restructure

, Channel 4 appointed Carl Read, the head of digital strategy at MEC, to the role of digital lead ... of digital and partnership innovation. ...

DDB lands Petplan account after pitch

The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns. DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...

Leo Burnett promotes Hedger to UK group MD

an ambassadorial role on behalf of the broader London group. Leo Burnett Group, which acquired the digital ...

Electrolux reviews £25m ad business

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

Domino's Pizza calls digital and direct marketing review

Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...Domino's currently works with Big Communications on its advertising, but it is unclear how the review for the digital and below-the-line work will impact on this relationship. Simon Wallis ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...

Channel 4 makes promotions in sales restructure

, Channel 4 appointed Carl Read, the head of digital strategy at MEC, to the role of digital lead and Global ... head of agency sales to work alongside the recently appointed Damon Lafford and a head of digital ...

Admedia's managing director Adam Mills departs

of its sale to Odeon Cinemas and Cineworld Group and its subsequent rebrand as Digital Cinema Media ...

RB takes to Facebook to sell Cillit Bang extension

product launch is being supported with digital activity across social media, using competitions and games ...

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