LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
In the digital age, where it is easy to compare all available providers on every aspect of a service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... in a very British way". In depth: Burberry s digital Runway to Reality strategy In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
