Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R....have a chance to get ahead and break the data matrix. Matt Barnett, head of digital, MARS\Y R ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
, to drive the brand's digital engagement...., to target the Chinese and African communities through direct, digital and SMS activity . Follow Loulla ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
about 2012, and whilst it s likely that the shift of traditional media budgets to digital will continue ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
for the company, with new marketing drives and various digital innovation projects in the pipeline. "Mark ... through digital channels. Laithwaites Wine has a number of UK outlets and is a part of Direct Wines ...
Taming the data deluge
05 Apr 2012 | by David Benady
based on details consumers thought were private - which, he argues, can make digital marketing appear ... age when the world was less complicated but more personal. They are the hermits of the digital age ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ... . Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
The growth of digital marketing spend in the UK has accelerated to its highest level in five years...driven "by big brand advertisers realising that digital is not just about click-though, and they can ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand ... clients better "explore the complex digital world". Elkington said it was "unclear" where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
