Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing, but some people ...
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Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
: brand awareness, preference and digital scores that measure sentiment, such as Facebook likes, Twitter followers and feedback on forums. You can have someone scrape these last digital measures into a single ... hooked on direct debits should focus entirely on digital measures to try to shock itself to life ...
Havas profits climb 9% to £100m
01 Mar 2012 | by Daniel Farey-Jones
by aggressive growth in digital, double digit results in emerging markets and the growth from our major global ... digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, display or other digital media, will be critical for publishers as the digital ad market continues ... , said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
, digital, Weber Shandwick According to Warren, a survey Weber Shadwick carried out with Forbes last summer revealed only 12 per cent of EMEA brand executives involved with digital believed ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ... White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
