Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
