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In the digital age, where it is easy to compare all available providers on every aspect of a service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... . The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... in a very British way". In depth: Burberry s digital Runway to Reality strategy In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
launched its first major European marketing push last month, which included a TV and digital marketing ...
with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R....have a chance to get ahead and break the data matrix. Matt Barnett, head of digital, MARS\Y R ...
with carrying out a review of the business. Clinton Cards attempted to modernise its business through digital ...
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... and are highly committed to stretching what s possible in digital which is absolutely in keeping with our ...
that spend would increase or stay the same. Meanwhile, digital is expected to see the most fluctuation ... percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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