EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... they can be really digitally interactive. How will you identify those existing customers to whom you ... on the phone, they re kept on a remote server. Only the last four digits of your card number are on the Wallet ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
of its website. Feedback will be used in digital banner advertising and could decide the future direction ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
objects. The technology will allow us to make transactions and exchange digital content and information ... of communication that will link digital and physical spaces' interaction with brands. Financial services ... network operator deal in place is with Sprint in the US. A strategic approach to mobile and digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
