29 May 2012
| by John Reynolds
, its sponsorship of London 2012 has not been without a hitch.
An Omega digital clock built ...
29 May 2012
| by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ...
) with gross assets of 3.09m ( 2.47m).
The investment is part of WPP's strategy to strengthen its digital media and data capabilities.
WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...
29 May 2012
| by John Owens
the agency's digital offering....As head of digital studio, Edell will be responsible for developing digital content for all of H ...
, where he was head of digital and managed a team of up to 20.
During this time he led work ...
developing client and project specific digital strategy around SEO, social and online media.
Richard ...
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.
The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
24 May 2012
| by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
24 May 2012
| by Katherine Levy
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying.
It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Sara Kimberley
2009 and added the digital and social media business last year.
Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
24 May 2012
| by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
:
Creative services
Direct marketing
Digital media
Events
PR ...