Agency concern over post-COI plan
24 May 2012 | by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
. James Harris, the EMEA/G14 managing director of digital at IPG Mediabrands, concedes that a reassessment ... for digital display advertising. The Facebook business model - It's fascinating that the Facebook ... digital shop-front real estate. Your mortgage and your pension fund - There's one golden rule here ...
text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ...
level, eg. augmented reality, but also with clients who are increasingly including a digital call ...
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
app, which allows fans to create a sharable digital portfolio of their DIY projects....and Twitter. Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ... the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Digital developments remained a key topic of discussion....Association conference last week was that, despite the inevitable need to focus on digital technologies ... with the digital tide that threatened to cast a long shadow over the whole event. Themes covered included a look ... audiences, possible changes to publishing regulations, digital piracy and the relationship between ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.