was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ... that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ... everything that happens in digital, and our aim is to feed new lessons from the cutting edge of mobile ...
mobile marketing ecosystem using resources that already exist within their digital marketing teams ... My job won't exist. I'll be a digital strategist. It will all be the same. ...
. Consumers carry their digital world around in their smartphones, so we can use a range of check-ins, geo ...
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...Sam Roddick, lead for Deloitte Digital EMEA, said it launched the digital practice in response to increasing demand from its clients for digital services, particularly in the mobile sector. The 800 ... of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ...
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part...2004 . The company appointed VCCP to its advertising account in December 2010 . Aaron Robb, digital ... . "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... . It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...
against a number of undisclosed specialist digital agencies at the end of March. The incumbent was Leeds ... and are confident they will ensure that our brands are front of mind in the digital arena." Follow Maisie ...
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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