26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
16 Mar 2012
| by Daniel Farey-Jones
as senior digital art director and Laura Buckenham, who has worked at agencies including DDB and Rapier, has been hired as a copywriter.
Other hires include writer Laurence Bushell and digital designer Thomas ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
12 Mar 2012
| by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...,000 going to dealerships.
Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space.
Once the app is triggered, customers will be invited to call ...
by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...
29 Feb 2012
| by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD.
The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...
20 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Plan UK, the global children's charity, is to use facial recognition technology on a digital...with the help of Clear Channel's creative solutions team Create, digital signage company 3D Exposure ...
s messaging, 'Because I Am A girl'. Shine also booked the digital outdoor ad.
It is the first piece ...
.
The campaign includes digital, social media and PR activity, with the ad available on video-on-demand channels ...
09 Feb 2012
| by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...Domino's currently works with Big Communications on its advertising, but it is unclear how the review for the digital and below-the-line work will impact on this relationship.
Simon Wallis ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
12 Jan 2012
The Year Ahead For Adland
The Year Ahead For Marketing
The Year Ahead For the City
The Year Ahead For Olympics Ads
The Year Ahead For Production
The Year Ahead For Creativity
The Year Ahead For Direct Marketing
The Year Ahead For Digital
The Year Ahead For Creative ...
12 Jan 2012
| by Mel Cruickshank
through the digital revolution. Acres of print (ironically, many of them on paper) have been devoted ...
15 Dec 2011
| by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...with also join US-based digital agency, whose clients include Colgate-Palmolive, Dell, English Premier ...
. It offers digital and marketing strategy, user experience, technology development, research and analytics ...
capabilities in digital media.
Last month WPP invested further in Chinese in-game advertising company ...