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Aviva appoints Bray Leino to B2B account

after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...

Mindshare retains Unilever media buying in the US

for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Experian kicks off £6m media review

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

Zurich calls £100m global ad review

first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...

Government readies £120m media buying review in marketing shake-up

and digital media) in July. Appointments for both will be made in October 2012. In September ...

Saatchis recruits Lawlan to boost digital planning offer

by the Saatchi Saatchi chief executive, Magnus Djaba, to combine digital expertise with advertising experience. Groves joined Fallon in 2010 as the director of digital and integration. He was previously the director of digital development at Goodby, Silverstein Partners. Djaba said: "There are agencies that have ...

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.