that spend would increase or stay the same. Meanwhile, digital is expected to see the most fluctuation ... percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...
was against prior year comparatives of near double-digit growth. Aegis Media said there were "good ... is now focused on media and digital businesses. It still owns Aztec, the Australian research film ... full quarter as a focused media and digital communications specialist, Aegis delivered excellent ...
was maintained with double-digit growth in Asia Pacific and Latin America. David Jones, global chief executive ...
quarter of 2011. Omnicom companies provide advertising, strategic media planning and buying, digital ...
R/GA has been a digital trailblazer over the past two decades, but its London agency, until now...Score: 7 Agency factfile: R/GA London Type of agency Full-service digital advertising Company ownership Interpublic Group Key personnel Jim Moffatt vice-president and managing director James Temple vice-president and executive creative director ...
digital creative in 2011 that belied its solid-but-dull reputation....Score: 7 Agency factfile: Rapp Type of agency Full-service integrated direct/digital Company ownership Omnicom Key personnel Marco Scognamiglio chief executive Ian Haworth global chief creative officer Rik Haslam chief creative ...
digital course, the problem for the agency is that it keeps losing key clients....5% Radio 4% Search 7% Digital 19% Number of staff ... is in winning digital briefs from existing clients such as Pizza Hut, Samsung and Procter Gamble ... digital resource. This is the right strategy but will be no easy task, given that its rivals all have ...
SapientNitro, a beast that has evolved from a technology consultancy into a digital marketing...Score: 6 Agency fact file: SapientNitro Type of agency Creative and digital Company ownership Independent Key personnel Nigel Vaz senior vice ... in the UK. It bought DAD, a digital and direct agency, bringing in additional real-time marketing capability ...
Score: 7 Agency fact file: Wunderman Type of agency Digital direct ... digitally led, it was natural to appoint a new senior member to head up its digital team. Karl Havard joined the agency from the digital brand consultancy Somatica, where he was the managing director. He took up ...
digital specialists: the former Sky veteran Paul Wright took the role of UK group chief digital officer, while David Hompe, poached from Starcom MediaVest Group, became the managing partner, digital. This is clearly an agency positioning itself for the future, especially as it has brought in a digital brain ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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