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WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Tenser and Matthews broaden BBH's digital production offering

Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.

Saatchis recruits Lawlan to boost digital planning offer

Saatchi & Saatchi has hired Rachel Lawlan, AKQA's head of planning, to an equivalent role and Matt Groves, from its sister agency Fallon, as the director of integration.

Deloitte sharpens focus on digital offering

Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.

Double Standards - How is performance marketing helping digital?

Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account.

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Boots kicks off pitch for digital business

Boots, the high-street retailer, is reviewing its digital advertising arrangements.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.