Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
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WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.
Saatchi & Saatchi has hired Rachel Lawlan, AKQA's head of planning, to an equivalent role and Matt Groves, from its sister agency Fallon, as the director of integration.
Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.
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Boots, the high-street retailer, is reviewing its digital advertising arrangements.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.