Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
mobile marketing ecosystem using resources that already exist within their digital marketing teams ... My job won't exist. I'll be a digital strategist. It will all be the same. ...
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A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...expect the brands in their lives to exist seamlessly across all digital platforms. This is why mobile ... that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ... everything that happens in digital, and our aim is to feed new lessons from the cutting edge of mobile ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
. Consumers carry their digital world around in their smartphones, so we can use a range of check-ins, geo ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... and are highly committed to stretching what s possible in digital which is absolutely in keeping with our ...
Daily Diary - Velocity book launch
14 May 2012
Digital luminaries gathered together last week to celebrate AKQA founder Ajaz Ahmed's 'Velocity...The irony of the digital agency founder launching a book didn't go unnoticed amongst the crowd drinking champagne at South Kensington's 'The Collection' club. However, with Jamie Oliver amongst ... -president of digital sport - the book wasn't the only thing attracting people s attention. If you have a Daily Diary ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity. The campaign ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...Sam Roddick, lead for Deloitte Digital EMEA, said it launched the digital practice in response to increasing demand from its clients for digital services, particularly in the mobile sector. The 800 ... of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ...
Publicis extends footprint in China
14 May 2012 | by John Reynolds
of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around $530m, as the French advertising giant sought to bolster its digital revenues. ...
Vizeum expands Australia presence with Melbourne office
11 May 2012 | by Campaign Asia
also joins Vizeum Melbourne as head of strategy, having previously led digital strategy nationally for Aegis Media and headed retail strategy at Aegis' digital marketing agency, emitch. Day said: "Vizeum ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
