to remove filtersDurex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ...
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
by a digital campaign, which went live yesterday (17 April), fronted by Dawn French. The UK ...
Unilever rolls out 'Flush of Fortune' game for Domestos brand
26 Mar 2012 | by Sarah Shearman
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Ronni Ancona as part of a cold and flu campaign . The campaign runs across TV, digital, experiential ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...
Unilever appoints R/GA to global deodorant brief
21 Feb 2012 | by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ... on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced digital activity for Sure on a country-specific basis. Mariano Sampietro, Rexona global director, said ...
TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
. Separately, GSK is holding a review of its digital roster, which kicked off last year. A GSK spokeswoman ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
), is supported by digital, outdoor, social and PR activity, and uses the strapline, "Unleash the chaos". Media ... in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
