BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital
to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell ...
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital
the summer and will be supported by digital activity. Media planning will be handled by Engine's strategy ...
digital display and TV-buying teams , promoting digital strategist Clive Record to the position of head ...
and digital activity will support the campaign. Alfie will also continue online with the launch of his very ...
Groupe's ZenithOptimedia. Production was by Quad, with post-production by Digital District ...
The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
works on the creative account for its retail business. Head London oversees Electrolux's digital ...
. From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...
will continue to handle creative for Anglian. The company's relationship with its roster of digital agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.