25 May 2012
| by Daniel Farey-Jones
for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Sara Kimberley
2009 and added the digital and social media business last year.
Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
11 May 2012
| by Matthew Chapman
that spend would increase or stay the same.
Meanwhile, digital is expected to see the most fluctuation ...
percentage across all media.
An additional 9% were unsure how digital budgets would change throughout ...
09 May 2012
| by Loulla-Mae Eleftheriou-Smith
to be confirmed by PepsiCo.
The first phase of the campaign, an interactive digital platform called "Pepsi ...
08 May 2012
| by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part...2004 . The company appointed VCCP to its advertising account in December 2010 .
Aaron Robb, digital ...
.
"We have used a range of digital platforms to involve our core audience and will be using Microsoft ...
03 May 2012
| by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult.
Carlsberg kicked ...
.
It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
26 Apr 2012
| by Jeremy Lee
digital activity.
Jagermeister was originally developed as a digestif and a cough remedy. Translated ...