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Mindshare retains Unilever media buying in the US

for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

2009 and added the digital and social media business last year. Grey was subsequently appointed to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Marketing spend to increase in 2012, indicates survey

that spend would increase or stay the same. Meanwhile, digital is expected to see the most fluctuation ... percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

to be confirmed by PepsiCo. The first phase of the campaign, an interactive digital platform called "Pepsi ...

Wagon Wheels launches Bing map treasure hunt

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part...2004 . The company appointed VCCP to its advertising account in December 2010 . Aaron Robb, digital ... . "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... . It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Agencies line up for Jagermeister brief

digital activity. Jagermeister was originally developed as a digestif and a cough remedy. Translated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.