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Omega unveils Start Me Up Olympic drive

, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... ) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...

AMV's Paul Brazier to chair Campaign Big Awards jury

Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...

Agency concern over post-COI plan

, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...

All about ... Facebook's future

. James Harris, the EMEA/G14 managing director of digital at IPG Mediabrands, concedes that a reassessment ... for digital display advertising. The Facebook business model - It's fascinating that the Facebook ... digital shop-front real estate. Your mortgage and your pension fund - There's one golden rule here ...

Things we like

text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ...

Double Standards - 'Out-of-home and mobile will be great partners'

level, eg. augmented reality, but also with clients who are increasingly including a digital call ...

Two decades of tuning in to commercial radio

When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Nike kick-starts global football campaign starring Ribery and Neymar

by digital, out-of-home and print activity. The campaign coincides with Nike's 'The Chance' global talent ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.