29 May 2012
| by John Reynolds
, its sponsorship of London 2012 has not been without a hitch.
An Omega digital clock built ...
29 May 2012
| by Matthew Chapman
-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ...
) with gross assets of 3.09m ( 2.47m).
The investment is part of WPP's strategy to strengthen its digital media and data capabilities.
WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
24 May 2012
| by John Tylee
, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
:
Creative services
Direct marketing
Digital media
Events
PR ...
24 May 2012
| by Alasdair Reid
.
James Harris, the EMEA/G14 managing director of digital at IPG Mediabrands, concedes that a reassessment ...
for digital display advertising.
The Facebook business model
- It's fascinating that the Facebook ...
digital shop-front real estate.
Your mortgage and your pension fund
- There's one golden rule here ...
24 May 2012
text broadcasts on Ocean Outdoor's digital sites throughout the summer, so sports fans can be kept up ...
24 May 2012
level, eg. augmented reality, but also with clients who are increasingly including a digital call ...
24 May 2012
| by Maisie McCabe
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention.
Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
21 May 2012
| by Matthew Chapman
by digital, out-of-home and print activity.
The campaign coincides with Nike's 'The Chance' global talent ...