, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...
that spend would increase or stay the same. Meanwhile, digital is expected to see the most fluctuation ... percentage across all media. An additional 9% were unsure how digital budgets would change throughout ...
McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital
, including traditional advertising, digital and retail. Mother will collaborate with HTC's regional client ...
Communications (NFC) and Quick Response (QR) technology on digital outdoor sites, as they move to tap...The trial is taking place in Reading from today (5 March) and will run for a month, in conjunction with JC Decaux and Kinetic. Unilever will advertise four of its brands Lynx, Vaseline, Toni Guy and Magnum on 325 digital six-sheets located around Reading town centre, on bus shelters and in the town ...
this: "We believe that the next step in copying will be made from digital form into physical form ...
Northcliffe Digital three years previously. He has just put the final piece of his management team in place ...
The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain....is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... to a day in the not-so-distant future when their digital ideas are no longer constrained by the file ... will no longer be defined as back end or front end. They will be able to build digital experiences faster, more ...
payment capabilities built in. Convergence As all media is going digital, it seems everything has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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