Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
of its website. Feedback will be used in digital banner advertising and could decide the future direction ...
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EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital ... to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ...
RAC kicks off £7 million pitch
19 Apr 2012 | by Anne Cassidy
. The RAC moved its business into Rapier, which already handled the company s digital and direct marketing ...
EDF introduces new character as part of Feel Better Energy activity
03 Apr 2012 | by Sarah Shearman
the result of its digital review is expected shortly. Follow Sarah Shearman on Twitter @Shearmans ...
How adland is turning campaigns into content
01 Mar 2012
've built called "Britain Loves". Welcome to the space where the modern commercial campaign meets digital ... in this on- demand digital landscape aren't those who are "the first to know", it's those who are the "first ... , but there are lots of re-branded PR and ad agencies calling themselves digital content agencies right now. Yet you ...
Vodafone kicks off retail advertising review
26 Jan 2012 | by Sara Kimberley
-of-sale, digital in-store marketing and high-street events activity, as well as for providing literature across its ... . The Marketing Store created window displays, digital video screens, bespoke giveaways and an online hub ...
Pitch Update
19 Jan 2012
millions of people to do the same". Agencies on the EDF digital pitch have yet to be put out ... are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ...
EHS 4D scoops E.ON's £5m direct business
01 Dec 2011 | by Matt Williams
the brand's digital marketing business in June last year. Since calling a direct marketing pitch ...
Yorkshire Water in search for agency
01 Dec 2011 | by Matt Williams
The utilities company has issued a statutory tender for the work, with agencies required to submit their interest in the activity by 14 December. Yorkshire Water is looking for a single agency to provide creative, brand strategy, digital strategy and development ideas, working closely with its in ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
