Publicis sets up buying arm
09 Sep 2008 | by Arif Durrani
trading season, combining the buying power of Starcom MediaVest, ZenithOptimedia and Digitas.
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Bartlett leaves Zenith
14 Oct 2008 | by John Reynolds
and Digitas. VivaKi buying operations will be led by Chris Locke, UK group trading director at Starcom ...
Finnegan appointed global president at Starcom MediaVest
05 Sep 2008 | by Tristan O'Carroll
, Digitas, Denuo and ZenithOptimedia. Prior to working at Vibrant Media, Finnegan was chief executive ...
Prescott to head new WPP digital unit
28 Aug 2008 | by Kunal Dutta
and hired Neal Prescott, the former executive vice-president of Publicis-owned Digitas, as its chief...-president and global head of technology enablement at Digitas, where he created a similar offshore digital production ...
Publicis to buy Performics from Google
07 Aug 2008 | by David Allott
by Publicis last month to leverage the scale of its Digitas, Starcom-MediaVest, Denuo and ZenithOptimedia ...
MySpace launches dedicated ad-targeting service in the UK
29 Jul 2008 | by Ann-Marie Corvin
strategic solutions division - to be headed former Digitas executive, Jess Maltby. In the last couple ...
Easterbrook assumes Publicis agency mantle
15 Jul 2008 | by Hayley Pinkerfield
acquisitions, pulling together properties such as digital agency Digitas - "a powerful entity in its own right ...
Vivaki prompts mixed response
01 Jul 2008 | by Ann-Marie Corvin
Media chairman Jack Klues, Publicis chief Maurice Levy and Digitas head David Kenny is for Vivaki ... expertise - such as Digitas and Zed - with agencies such as Starcom that, it is claimed, have been slower ...
Vivaki secures deals with top search engines
25 Jun 2008 | by Andrew McCormick
Publicis Groupe Media chairman Jack Klues and Digitas chief executive Kenny to lead Vivaki. ...
Klues to lead new Publicis venture
25 Jun 2008 | by Andrew McCormick
Klues and Digitas chief executive David Kenny are to lead the new initiative, which Publicis ... . Vivaki will work across Publicis Groupe agencies Starcom MediaVest, ZenithOptimedia Digitas and Denuo ... of Digitas US, has been appointed global chief executive of Digitas, following Kenny s appointment at Vivaki ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
