Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
vice-president at Digitas London, has seen an evolution in its relationship with client Procter ...
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Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News...strategy officer and hired David Murray as a joint head of planning. ( Campaign ) Digitas has poached ...
P&G launches augmented reality campaign for Always
31 Jul 2009 | by Kate Nettleton
The digital campaign, which was devised by Leo Burnett Chicago and Digitas Boston, builds on the current US strapline for Always, "works like magic", by enabling users to perform their own magic trick. Augmented reality technology allows consumers to create interactive 3D images using their webcam and a ...
The Week: Digital reviews - P&G reviews digital roster
23 Jan 2009
The FMCG giant is understood to be looking to increase its online adspend this year, and wants to consolidate the account into a smaller number of agencies. Last year, it went off roster to appoint Digitas to handle the global digital strategy, website development and online advertising for its Head & Shoulders ...
The Week: Digital Reviews - Digitas wins P&G business
16 May 2008
Procter & Gamble has hired Digitas to handle the global digital advertising account for Head...The agency will develop strategy, online advertising and website development in international markets for the haircare brand. Separately, Digitas has also won the global digital advertising account for Sequel, the maker of Guess and GC watches. ...
Sequel hands global watch task to Digitas
13 May 2008 | by Gareth Jones
The watch manufacturer, which claims to be the world s biggest, has appointed Digitas London as its global online advertising agency. Sequel has briefed Publicis-owned Digitas to develop an online ... consumers to interact with its range. Digitas was unavailable for comment as Marketing went to press ...
P&G haircare in digital overhaul
13 May 2008 | by Staff
The FMCG company has briefed Digitas to handle strategy, website development and online advertising in international territories. It is planning a series of global brand-building campaigns ... last year and a 9% share of the shampoo and conditioner market. It currently works with Digitas on US ...
Unilever names Klauberg to succeed Rutherford as media chief
05 Sep 2007 | by Jacquie Bowser
Rutherford, who left to become chief executive of Publicis Groupe's Digitas earlier this year....in his important new role at Digitas and are very appreciative of the many contributions he has made ...
The Week: Digital Reviews - GSK launches global review
20 Jul 2007
Tribal DDB and Modem Media (now Digitas London).
GSK begins agency hunt for global digital roster
18 Jul 2007 | by Gareth Jones
. In the past, GSK has worked with a number of UK digital agencies, with preferred suppliers including Digitas ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
