10 Feb 2012
| by John Reynolds
-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support.
It mirrors a similar announced by Coca-Cola , which recently announced ...
been losing market share to rival Coca-Cola.
The swingeing job cuts are part of PepsiCo's aim ...
10 Feb 2012
| by Daniel Farey-Jones
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes..., to the position of UK group managing director. ( Campaign )
Marketing
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas. ( Marketing )
Simon Calver , the long-serving chief executive ...
10 Feb 2012
| by Sarah Shearman
.
Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always ...
10 Feb 2012
| by Gemma Charles
collection.
Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...
10 Feb 2012
| by Keith Glasspoole
When it comes to assessing and predicting the effectiveness of advertising, market researchers ...
people think and more what they feel.
Our emotions direct us to engage with or to ignore advertising, thereby directing our attention, enhancing our memory and influencing our behaviour.
To take ...
10 Feb 2012
| by Stephen Mellor
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic.
This is a competitive time for eating-out venues, with the economy ...
, directly in relation to the prices you pay and the portion size you receive.
Again this has strong ...
10 Feb 2012
| by John Owens
such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
10 Feb 2012
at Victoria Station. Who needs Compare the Market's meerkats when you have Cheggers?
Flack: (Saving ...
10 Feb 2012
| by Alec Mattinson
international capital markets and related City PR agencies, though there remain few signs the effect.... Despite this flurry of excitement, observers noted that the more general
prospects for capital markets ...
to float a new vehicle on the
London stock market. However, new listing interest continues to emanate from emerging
markets. One January process saw key City agencies in London pitching for the
$3bn IPO ...
09 Feb 2012
| by Mark Armitage
, to road signs directing people to the venue .
With just six months to go, it is not surprising ...
in breach of the stringent marketing and advertising rules that apply.
While the approach may seem ...
that exist are specifically designed to protect the interests of corporate sponsors - a point that marketers ...
