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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...

New Media Age editor Justin Pearse to join Bite Communications

29 May 2012 | by Sara Luker

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

London City Airport hires Grayling to target European market

29 May 2012 | by John Owens

London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...

Aviva appoints Bray Leino to B2B account

29 May 2012 | by Daniel Farey-Jones

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Tess Alps to become Thinkbox executive chair

29 May 2012 | by Maisie McCabe

marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...

LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter....Direction tickets can be found. The map will zoom in on the tickets as more fans tweet ... . The One Direction ticket giveaway will run throughout June and will award 50 VIP tickets. Dave Cottrell, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

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