06 Oct 2006
| by Professor Derek Holder, Institute of Direct Marketing
Digital is the most important development ever to hit marketing, Professor Derek Holder says....Line, with its red phone, and First Direct,
the first telephone bank. In the 90s, direct marketing ...
direct marketing positively
encouraged consumer feedback and dialogue. Entering the new century, we ...
on by technology and the success of direct marketing,
was the era of customer marketing. Companies played catch ...
04 Nov 2005
| by Neil Morris, Institute of Direct Marketing
Today's data-driven marketing is more exciting than ever but we have a responsibility to put...that seat. - Neil Morris is the deputy managing director of the Institute of Direct
Marketing. ...
by the prime minister that coincided to leave me
wondering about marketers' future responsibility for customer ...
who
collect and use that data. Marketers must take responsibility for the data they collect, how ...
10 Oct 2008
| by Neil Morris, Institute of Direct Marketing
. The younger entrants to the industry also need to be taught the classic direct marketing skills....The biggest threat to the future of direct marketing is not the rise of
digital, despite what some of the "old guard" in the direct marketing
profession may think. Quite the reverse, in fact. The biggest ...
digital skills. Digital is not a threat to direct marketing: digital is direct
marketing. It offers ...
16 Oct 2009
| by Derek Holder, Institute of Direct Marketing
Test, review, measure, refine: it's every direct marketer's mantra when
it comes to assessing ...
direct marketing
professional. So why is it that so few organisations do the same when it comes ...
of the Institute of Direct
Marketing. ...
10 Oct 2008
| by Kevin Lavery, The Direct Marketing Group
is the agency group managing director at The Direct
Marketing Group. ...
's marketing-savvy world, soft touches are rarer than a Labour
leader's real friends. And those unscrupulous DM ...
that you approved - and that applies equally in both creative management
and marketing management. You ...
05 Oct 2007
| by Derek Holder, the managing director of the Institute of Direct
Marketing
The increasingly integrated approach allows marketers to target consumers from many angles...., distributors and technology that challenges today's marketing
organisation. Adding value Direct marketers ...
will disappear. In the digital world, all marketing will become direct in the sense it
is targeted, personal ...
Haven't marketing and marketing communications always been integrated?
Hasn't the marketing ...
05 Oct 2007
| by Robert Keitch, the director of media channel development for the
Direct Marketing Association
Direct marketing can no longer ignore the clamour to 'go green' if it wants to ensure a rosy future....them get on with
it. The direct marketing industry hasn't avoided receiving a share of
criticism from ...
to grow, covering every facet of marketing, from e-mail and
mobile to field marketing, direct mail ...
Direct Marketing. This will be a national standard,
representing an unambiguous statement of action which ...
01 Feb 2008
| by Kate Nettleton
-winning direct marketing account....The successful agency will be briefed to produce direct marketing
campaigns aimed at attracting ...
with Archibald Ingall Stretton, but parted
company with the direct marketing agency 12 months ago owing to shifts ...
Stretton scooped the business from Target Direct in
2004. The hunt for a direct marketing shop follows ...
31 Jan 2008
| by Kate Nettleton
award-winning direct marketing account....The successful agency will be briefed to produce direct marketing campaigns aimed at attracting new ...
Ingall Stretton, but parted company with the direct marketing agency 12 months ago owing to shifts in its ...
the business from Target Direct in 2004. The hunt for a direct marketing shop follows the hiring in 2006 ...
04 Oct 2002
| by IAN DARBY
Ian Darby introduces the top 30 league table of direct marketing agencies in the UK and reports...into a dismal year for all in direct marketing. Still, the old wisdom of direct marketing doing well ...
key sectors for direct marketing growth - technology and finance clients - are spending less. "There ...
think it's been an interesting year rather than a disastrous one."
TOP 30 DIRECT MARKETING AND SALES ...
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