Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
stressed the importance of trying to track the real value of the airline's new marketing activity, in terms ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ... to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
like a no brainer." The ad was directed by Marcus Chaloner and the copywriters working ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
Missing People 'please turn your phone on' by BBH
24 May 2012
A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...
Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
Denney and David Henderson, and directed by Frederic Planchon through Academy. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
