'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter....Direction tickets can be found. The map will zoom in on the tickets as more fans tweet ... . The One Direction ticket giveaway will run throughout June and will award 50 VIP tickets. Dave Cottrell, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
Lottery promotes 'genuine' Olympic contribution through ad push
29 May 2012 | by Matthew Chapman
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman..., real, game-changing innovations in service markets are uncommon. The introduction of cash machines ... transformation - witness NatWest s promises of a 'direct line to your branch' and 'UK only call centres'. Tthey ... the sophistication with which they target their customer bases via database marketing and loyalty algorithms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
