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Facebook and Twitter target UK SMEs with adspend giveaways

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

LG Mobile launches One Direction competition on Twitter

LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter....Direction tickets can be found. The map will zoom in on the tickets as more fans tweet ... . The One Direction ticket giveaway will run throughout June and will award 50 VIP tickets. Dave Cottrell, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past..., which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ... , Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ... vice-president for Dove Skin, Fernando Machado, told Marketing that the company was switching its ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

for. However, a lack of understanding among consumers could hold back the digital marketing sector ... big and small seek to work towards compliance with the revised EU ePrivacy Directive, we agreed from ... and marketing which is frankly surprising. The desire for relevancy was a theme that shone through ...

Nivea signs Euro 96 team mates for skincare push

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Everything Everywhere and Stagecoach trial mobile contactless fares

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Aurasma head Martina King departs amid HP turmoil

, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan ...

Think BR: What brands can learn from start-ups

, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... to the masses, however, is that consumers are becoming more demanding and marketers have to respond by staying ahead of the curve. Everyone in the marketing game now has to be more open-minded in order to survive ...

Missing People 'please turn your phone on' by BBH

A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.