29 May 2012
| by Sara Luker
it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ...
in the company s transformation towards delivering truly integrated digital communications and marketing services ...
29 May 2012
| by John Owens
London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...
29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
28 May 2012
| by Hannah Crown
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
28 May 2012
| by John Owens
expand the traditional market through urban artists like Plan B or Professor Green.
Marc Psarolis ...
25 May 2012
| by Hannah Crown
the pro-bono work done to conserve natural habitats around the holiday parks.
Pete Akerman, marketing ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
25 May 2012
| by Daniel Farey-Jones
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive...at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its ...
of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ...
marketing team. ( Marketing )
British Airways has promoted Hamish McVey from brand and design manager ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...