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. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ... go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...
of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ... to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
like a no brainer." The ad was directed by Marcus Chaloner and the copywriters working ...
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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